How to Make Money on Instagram in 2022: The Dos and Don'ts
It’s hard to believe it’s already been eight years since Instagram was first created in 2010 by Mark Zuckerberg’s little brother, the Winklevoss twins, and their friend, Kevin Systrom. Facebook acquired Instagram back in 2012 for $1 billion dollars in cash and stock – before the app had even been fully released!
Do pay attention to trends
Just like any other business, being successful on Instagram requires you to pay attention to trends. What's popular now might not be popular in a few months, so you always need to be on the lookout for new trends. And don't forget to keep an eye on your competition too! Not only will this give you insight into what they're doing well, but it will also show you where there are opportunities that haven't been taken yet. For example, if your competitors aren't running contests or doing promotions with brands yet, this is a good place to start. You can try partnering up with one of the companies featured in their photos and asking them if they'll send you some free product. Once you have some samples, take some pictures of yourself using it and post them on your account. Keep these going as long as people are interested (you can get even more creative by hosting giveaways), and soon enough those followers who weren't giving you much love before will be singing your praises! Don't force it: No matter how great you think your Instagram feed is, don't force it. There's no point in posting something just because you want to hit a certain number of posts per day or increase the engagement on each post. If people aren't liking your content naturally, then either change the way you're posting or stop altogether; at least until you figure out what makes people tick!
Do share quality content
People are drawn to high-quality content, so make sure that your photos and videos are clear, well-lit, and interesting. Also, consider using filters and editing tools to make your posts look even better. However, do not overuse these features. You want people to know you for the quality of your posts and not just for the cool effects you can use with an app. If it's too hard to decide what types of content to share, ask yourself what you like best from other accounts or what is going on in your life that is worth documenting. For example, if you're planning a vacation, think about which pictures would help someone else feel as excited as you are about traveling.
Don't get discouraged when people don't comment: Sometimes there may be days where your post doesn't get any likes or comments at all; but remember that different things will catch peoples' attention every day. Don't take it personally if something isn't working today; try again tomorrow!
Do know your worth
It's important to know your worth as an influencer before you start working with brands. That way, you can charge what you're worth and avoid getting taken advantage of. Here are a few things to keep in mind when determining your rate -What kind of audience do you have?
-How much time do you spend engaging with followers each day?
-Do you provide branded content or just mention it?
-Do you work full time or part time? -Are you only posting about one brand? If so, how long will the contract last?
-How many sponsored posts per month would you like to create? If more than two, is there a discounted rate for this number of posts? These questions will help you determine the value of your services. From there, consider whether that amount aligns with what brands are willing to pay for your services.
Do respond to comments
If you're looking to make money on Instagram in 2022, one of the best things you can do is respond to comments. This shows that you're active and engaged with your followers, and it also allows you to build relationships with them. However, don't go overboard with the comments – a few each day should suffice. You may be tempted to answer every comment as soon as possible, but this will just overwhelm yourself and your followers.
Don't flood your feed with sponsored posts: It's tempting to post sponsored content constantly when you want to make money on Instagram in 2022. You may think this will increase engagement or follower count, but if done too often it could lead people to unfollow you because they know what they are seeing isn't authentic content from you.
Do expand your online presence
If you're only posting on Instagram, you're missing out on a huge opportunity to reach more people. Creating a blog or website is a great way to share your photos and stories with the world, and it can also help you make money. Just be sure to include links to your Instagram account so people can find you. Another way to extend your reach is by creating a YouTube channel for tutorials. People might not know that they need to use retinol every night before bed until they see one of your videos about skincare routines, which links back to one of your blogs about nighttime skin care.
Lastly, don't forget about social media channels like Facebook, Twitter, Pinterest and Snapchat where you can post updates about new products or sales without clogging up followers' feeds with too many posts from one place!
Don’t steal photos from other accounts
It’s important to be original on Instagram if you want to build a following. People can tell when you post someone else’s photos, and it’s not a good look. Not only that, but it’s also illegal. If you want to use someone else’s photo, make sure you have their permission first. You can even ask for credits at the end of your post or an endorsement of your account.
Don't take too many photos: There are so many pictures posted to Instagram every day that the posts with more than one picture are often skipped over. So don't bombard your followers with multiple images at once - stick to one per day or several per week, depending on how much time you have available.
Don’t let followers pressure you into sharing more than you want
In the age of social media, it can be easy to get caught up in what everyone else is doing and how many likes and followers they have. But it’s important to remember that you are in control of your own content and you shouldn’t feel pressured to share more than you’re comfortable with.
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